Small Business Marketing Myths that cause the most Stress

Let’s bust three of the most common myths so you can focus on what really matters.

Myth 1: You have to be on every Social Media platform

It’s easy to feel like you’re falling behind if you’re not posting everywhere. Facebook, Instagram, TikTok, LinkedIn, Pinterest… the list goes on. The truth? You don’t need to be everywhere. You just need to be where your customers are. It’s far better to do one or two platforms well than spread yourself too thin across five.

Myth 2: Marketing costs a fortune

Many people think marketing is all about big budgets, glossy ads and expensive campaigns. But effective marketing doesn’t have to cost the earth. Consistency, clear messaging and a focus on your audience matter more than flashy spend. There are plenty of free or low-cost options - like social media, email newsletters, and networking - that can make a big impact.

Myth 3: Marketing should deliver instant results

We live in a world of quick wins and overnight success stories, but marketing rarely works like that. It’s about building trust and relationships over time. Yes, some campaigns may bring fast results, but the real power of marketing is in steady, consistent effort that compounds into growth.

Don’t let myths and noise distract you from what matters. Focus on the basics: knowing your audience, showing up consistently, and building relationships. The rest is just background clutter.

For help with marketing clarity and confidence, have a look at our Hub. A community with lots of tips, advice and guidance.